I interviewed Suzanne Zurfluh from Tuftex a few days ago and decided to break up the interview into two parts – 1) carpet and 2) rugs. The discussion continues…Tuftex Custom Area Rugs

David: You’ve shown we really can customize a room’s decor around the carpet. So many designs today will fit right in with anything from traditional to modern decor.  I’ve heard Tuftex has come out with a new custom rug program. What do you see on the horizon for area rugs?

Suzanne: Yes and the possibilities are almost limitless. Tuftex is known for creating the most beautiful, cutting-edge carpets and colors in the flooring industry. While once only known for luxurious wall to wall carpet, Tuftex has opened up the possibilities of creating standard sized and custom area rugs with their unique assortment of exquisite products.

From heavenly shags…to detailed designs…to simple bordered rugs, Tuftex Custom Rugs offers an array of options that allow you to create the rug that’s right for you. So, whether you are looking to fill a hard-to-fit space with a rug made to your measurements, or just want to coordinate an area rug with your favorite broadloom carpet, your search is over.

Tuftex Custom Area Rug examples

Just three examples of styles and binding you can choose. Make your rug your own!

David: How does the custom rug program work?

Suzanne: All of the Tuftex styles and colors are available as area rugs. Simply select the size, shape, style, color, and border and Tuftex Carpets of California will do the rest. Tuftex offers a vast selection of colors in several quality border finishes, such as, leather, cotton, serging, and binding to accentuate your rug. Standard sizes include: 4×6, 5×8, 6×9, 8×11, 9×12.

To design your own custom rug, visit a CarpetsPlus COLORTILE store near you. To find your closest store, visit www.carpetspluscolortile.com and enter your zip code.

Suzanne Zurfluh, Tuftex

Suzanne Zurfluh, Product Marketing Manager, Tuftex Carpets of California

Now is a perfect time to consider new carpet for your home. Today more than ever, there’s a tremendous range of pattern & color variety available in carpet due to design and yarn innovations.

Today, I interviewed Suzanne Zurfluh, Product Marketing Manager for Tuftex Carpets of California.  She has worked at Tuftex for over 17 years with her first 16 years spent working in Product Development. She has a Bachelor of Science degree in Textile Design and an MBA in Marketing.  She lives in Los Angeles with her husband, Darryl.

Tuftex has always been on the forefront of innovative design and fashion-forward color trends. Tuftex’s product line offers a fantastic selection of the hottest patterns and colors for the consumer that is looking for something unique. And, of course, these amazing products are available at CarpetsPlus COLORTILE stores.

David: Thank you for taking time to talk with me. With so many other flooring options today, is carpet still an option for today’s home owners and why?

Suzanne: Carpet is definitely an option.  It’s setting the pace in home decor and often becoming the focal point for a room. With more homeowners taking a longer-term view of their homes, there is a move toward bolder designs for the floor and more of a willingness to let the floors set the tone for their rooms.

David: Wow. So homeowners are becoming bolder in their choices, whereas in the past, they may have chosen some shade of beige. What are some trends you’ve seen with carpet design that have become popular lately?

Tuftex Taza Pattern

Striated carpet designs with gradual fading give the floor an aged or antiqued appearance.

Suzanne: Right. Since they’re choosing to stay in their homes longer, they are tending to choose something they really like – that suits their taste. For instance, patterned carpet continues to be extremely popular because of advances in machine technology and design preferences. The mix of multi-dimensional cut/loop constructions, bold designs, and yarn variations can create a beautiful product. Geometrics and stripes are very popular pattern trends in carpet.

These patterns can be sophisticated, timeless, contemporary or globally influenced. Many of these carpet designs can make a dramatic statement in a room, in an entry way, or on a staircase. Organic patterns with floral and scroll designs are also popular carpet choices for consumers who may want to bring the look of the outdoors inside the home.

David: I’m really glad to see so many great patterns available today – affordable choices too. I’ve always been interested in how culture and technology influences design. Environmental responsibility is a perfect example.  We saw the emergence of Anso nylon several years ago as a recyclable, carpet-to-carpet-again fiber. But what about the way it looks? Are more natural looks emerging in today’s carpet design?

Natural Looks in nylon fiber

Carpet designs created with nylon yarn mimic a rustic and distressed aesthetic similar to natural fibers.

Suzanne: Absolutely. As green design continues to gain ground in mainstream design, carpet that is inspired by natural wool and sisal continues to grow in popularity. Carpet designs which are created with nylon yarn are constructed to mimic a rustic and distressed aesthetic similar to natural fibers. Striated carpet designs that have a gradual fading of light and dark shades give the floor an aged or antiqued appearance. These carpet styles add a sense of hominess and warmth to the floor at a greater value than natural fibers and are also easier to maintain.

David: I notice that some of the yarns appear to be a mix of colors. What’s the purpose of doing that?

Suzanne: Yes. Two-colored or tone-on-tone carpets continue to be a popular design trend whether incorporated into a patterned carpet or simply used in a cut pile texture. This beautiful mix of tonal colorations adds visual and textural interest which allows for more design versatility and flexibility for the room. The tone-on-tone and two-color designs give a multidimensional look to the floor while also helping to hide dirt.

David: Love it. Anything with a dual-purpose is a real bonus.  Now what about the feel, the texture of carpet today? How does carpet design use texture?

Suzanne: Touch and texture is a popular design trend in carpet. Carpet that emphasizes on the sense of touch and texture, such as, soft textured loops, cut and loop patterns, and shag carpet inspires warmth and comfort on the floor while blending a variety of tactile qualities in the home. The blend of different yarn mixes also creates visual appeal and textural interest on the floor.

David: Now for the hardest choice of many shoppers – color. What color do I choose? Many are afraid of making a wrong choice. Are you seeing any color trends for next year beginning to emerge?

Suzanne: Tuftex Carpets of California is known for its beautiful array of West Coast inspired neutral shades as well as a luxurious mix of fashion-forward color choices.

Gray and taupe continue to be the carpet colors of choice. These new favorite neutrals are extremely trendy in furniture, fabrics, and paint. Both of these neutrals are very versatile and make a glamorous backdrop for other home furnishings. Both gray and taupe can work well alone, with a bright pop of color, or with white.

Popular new neutrals

The new neutrals. Grays and taupes continue to be very popular in home decorating!

A beautiful variety of blues and teals are also popular in home décor. These hues are showing up in bold and sophisticated ways. The colors can be bright and energizing or soothing and tranquil.

Tones of orange, coral, pink, and plum are also popular accent tones in home décor today. These optimistic and exotic colors are inspired by vintage florals and tropical retreats. These glamorous hues are perfect accents that help to liven up neutrals such as, gray, beige, and taupe.

Fresh greens like emerald, lime, and moss are also being used in home interiors. These green tones which signify growth and renewal are often associated with nature and the outdoors. They also represent the trend toward eco-friendly and natural design.

Suzanne, thank you for sharing so many incredibly helpful tips and insights into carpet trends to look forward to in 2015. Visit www.carpetspluscolortile.com to find your local CarpetsPlus COLORTILE store.

Lisa Branch, Tom's Floor Store

Lisa Branch, manager, Tom’s Floor Store in Bozeman, MT

Tom’s Floor Store in Bozeman, MT, is helping their fellow citizens after spring floods hit the area a few weeks ago. Lisa Hebert Branch is the manager there and told everyone in Manhattan and the surrounding area affected by the flooding they are offering deep discounts on their flooring and if you buy carpet, you’ll get free carpet cushion with it.

She was asked why are they offering such discounts when they could just charge normal price and she answered, “Because it’s the right thing to do. I’m pretty sure there’s no flood insurance in Manhattan and I know for some of those people, it’ll wreck them.”

She said to contact Tom’s Floor Store at 406-586-3045 and they would come and take a look, do a free pre-measure and contact vendors to help get discounts. She said most vendors were happy to help. Branch said some were willing to help and others said they couldn’t. Some offered lower pricing on a list of products and others said anything they need. She said to call Tom’s Floor Store and they will work with you to help you get the best deal possible.

It’s not all about the bottom line at Tom’s. They want to help everyone they can and make sure the local residents affected by the floods can get their lives back to normal. “At the end of the day the key for us is that we feel good and the people feel good. It’s a big deal,” said Branch.

Tom’s Floor Store is located at 506 North 7th Avenue in Bozeman, MT. You can also call at 406-586-3045 or visit their Facebook page at facebook.com/tomsfloorstore.

Check out this video from Chet Layman at station KBZK – youtube.com.

moving-snoopy2bYou might be a home’s first owner, but maybe you’re the fifth. In any case, moving into a home that’s new to you is exciting but also a time to make many decisions. Get prepared before moving day with these helpful hints. Do you have any moving tips you’d like to share? Share them here.

1. Start a notebook for the new house. Jot down items to purchase or activities to handle. Include quotes from movers, contact info for your utilities and others, pictures from magazines for decorating/colors, floor plan with where to place what boxes and furniture, etc. Carry your notebook with you to have data handy when you need it.

2. Sketch a floor plan of your new home when you don’t have blueprints. Record measurements of rooms, windows, closets and doors in your notebook. Include distance of window moldings from corners, floor and ceiling. Use measurements or blueprints to make a “to scale” floor plan and determine your furniture placement for moving day. Your movers will love your organization!

3. Record your account numbers and contact info for all your utilities, magazine subscriptions, services, banks, government agencies, doctors, insurance companies, voter registration and anyone else who sends you mail. Don’t forget to tell your friends and family (at least the ones you want to know!)

4. Visit the post office and fill out a mail forwarding and change of address form.

5. Take pictures of each room in your house from multiple angles. This will help you remember placement of items as well as what’s in which room. Take an inventory too.

6. Paint rooms, closets and ceilings before the move if existing colors don’t suit you. It’s easier when there are no heavy furnishings to move.

7. Clean and paper the inside of kitchen cupboards and drawers, even closet shelves.

8. Replace floor coverings or clean carpets before furnishings arrive if a house was previously occupied. Your home will be fresh and new for your family! Call your local CarpetsPlus COLORTILE location and they’ll help you with all your flooring needs. Find a location nearest you here – carpetspluscolortile.com.

9. Watch a room’s light. Which window coverings will make the room most usable and comfortable? Many CarpetsPlus COLORTILE dealers carry a selection of Hunter Douglas blinds.

10. Donate furniture, clothing and accessories that no longer suit you. Why pack and move such baggage when you’re starting life in a new place?

11. Pack essentials like toiletries, supplies for cleaning and tools for small repairs in a box or 5 gallon bucket. Separate the human necessities into a different box or bag. Don’t take the whole toolbox – just hammer, nails, screwdrivers, screws, etc. Be sure you have these at least a day or two before you plan to stay overnight at your new place.

12. Do laundry and clean your old home before you pack up your washing machine and dryer. You and the rest of your family will be glad you did.

Gary Denney Floor Covering

Marcus, Wendy and Gary Denney in their store, Gary Denney Floor Covering

I met Marcus Denney at our annual convention which was in San Antonio this year. He’s always been in and around his family’s business but Marcus will soon take over full time for his parents, Gary and Wendy Denney, at their store, Gary Denney Flooring in The Dalles, OR. Will it even be possible for them to let go? I’d say eventually they will let themselves enjoy more free time but you know how dads are, he will always feel like there’s one more thing to teach his son. Marcus is looking forward to learning all the different aspects of running the family business.

The Denneys are great people. If you do business with them currently, that’s great. If you don’t, and you’re looking for floor covering in The Dalles, OR area, stop by and see them and say hello for me. The following is a story that appeared in The Dalles Chronicle in December 2013.

A second generation of Denneys will take charge at Gary Denney Floor Covering, building on the 36 years of experience the first generation has put into their The Dalles business. Marcus Denney will bring the financial experience he has gained through 10 years in banking — plus experience working at the family business as a youth — to the helm of the company, giving founders Gary and Wendy Denney a chance for a little more relaxation.

The Denneys founded Gary Denney Floor Covering in 1977. Before that, Gary had honed his skills at the Carpet Hut for six years, a part of Turner’s Home Furnishings. The newly married couple had briefly flirted with the idea of moving out of town, but decided against it. “Both our families are here, so that was a big draw,” Wendy said. Both Wendy and Gary attended school in The Dalles and, though they weren’t high school sweethearts, Gary says they are and always have been sweethearts.

All three of the Denney sons, Marcus, his twin brother Jordan and younger brother Tyler, spent time at the store from infancy and worked at the store as teens, she said. “I worked here scraping floors,” Marcus said. “Even before they could walk they came to the store when we were working,” Gary said.

The business has had three locations over its lifetime, starting on West Fourth Street behind The Dalles Veterinary Hospital, then relocating to East Second Street where Rowe and Demming CPAs are today, before settling into their West Sixth Street location in the early 1990s.

Marcus says the generational transition will happen slowly. “My goal is to maintain what we have and keep it going strong,” Marcus said. “And to grow from there,” Gary added.

The challenges of owning a family business are many, the Denneys said. “Here, you’re doing everything — sales, service,” Marcus said, comparing it to his banking work which involved a lot of financial statement analysis. “I think small, family businesses are getting fewer,” Wendy said. “It’s harder to compete,” Marcus added.

But the Denneys bring an important element to the table, says Gary. “We’ve, over the years, built a brand and trust in local people,” he said. “We hope Marcus wants to continue on with that and grow on it. In some mom-and-pop stores it’s tough today, yet there’s a big need for our service because we offer service.” “We’re hands-on,” Wendy added. “We have loyal repeat customers and that means lots of referrals,” Marcus said. “Our guys will go out for a job and the customer will say Denneys put their carpet in 20 years ago,” Gary said.

Marcus said he is looking forward to the opportunity. “If I can do half as well as my parents have done, I think I’ll be a success,” he said. “It’s not often you get to take over the family business.” Marcus plans to bring an updated approach to marketing the business, incorporating technology, social media and internet marketing. Gary says the new tools at their disposal are also at the customer’s disposal. “The people have changed because they are really more educated because of the computer,” Gary said. “They’ve researched floor covering before they come in and they test you. If you don’t know, you’ve got a problem.”

Another change the Denneys have seen over their decades in floor covering is a growing number of products with a broad range of finishes. Gary points to the luxury vinyl tiles (LVT) as an example. “They’re fairly new and very popular,” he said. “It’s almost like a bulletproof floor.” And new manufacturing technology has allowed them to fit together more precisely.

Marcus will be building on the experience and advice of his parents. “Losing is not an option,” he said, when asked what he has learned from his family. “Dad has always preached that. And we’re here for the customer.” “You have to have determination personally to keep that drive, or that fire, going,” Gary said. “Everybody is always interested in things that are different, but that drive has to keep things going. You’ve got to find a way to make that happen.”

Gary Denney Floor Covering, a proud member of CarpetsPlus COLORTILE, is located at 816 W. Sixth Street. To contact them, come into their store, call 541-298-4252, visit their website at garydenneyfloorcovering.com or like them on Facebook at facebook.com/pages/Gary-Denney-Floor-Covering/152142321494714.

This story appeared in The Dalles, OR Chronicle by Kathy Ursprung, on December 11, 2013. To subscribe, call 541-296-2141. 

UltraTouch Satin carpetThe softness you’ve always dreamed of is now available in carpet. Introducing UltraTouch® Satin made of soft Anso® nylon – the softest UltraTouch brand carpet yet. UltraTouch Satin carpet delivers unheard-of softness, colors in harmony with nature, amazing warranties, and durability for the most active families. UltraTouch Satin is made of Anso nylon soft fiber

Not only is it soft, it’s colorful too. Available in an array of colors including soothing aquatic blues, mossy greens, earthy muted browns, dreamy grays, rich reds and comforting neutrals from cream to taupe. With colors inspired by nature, you’re sure to find the perfect color to design your room around. UltraTouch Satin brand carpet available only from CarpetsPlus COLORTILE

Plus, UltraTouch Satin will perform at the highest level for years to come. Just look at these premium warranties:

• Lifetime stain & soil resistance warranty
• 25 year abrasive wear warranty
• 25 year quality assurance warranty
• 20 year texture retention warranty
• 90 day satisfaction guarantee

The only thing we ask is that when you stop into a CarpetsPlus COLORTILE store, you walk over and simply run your fingers through this carpet. Your perception of softness will be forever changed.

To find a local CarpetsPlus COLORTILE near you, visit carpetspluscolortile.com and enter your ZIP code.

Oreck Magnesium Vacuum is a good choice for UltraTouch Satin CarpetWhat kind of vacuum cleaner should you use on your new UltraTouch® Satin carpet made with super soft Anso® nylon? A good vacuum will be both simple and effortless in operation, and also gentle enough.

What is unique about UltraTouch Satin carpet from CarpetsPlus COLORTILE® that requires special vacuuming considerations? UltraTouch Satin carpet

Soft Anso nylon is the latest in advanced extrusion technology that make these extraordinarily soft carpets possible. Because the fibers are so soft and plush, the total surface density is much higher. This density translates to a more complete seal for a vacuum cleaner head, increasing suction at the point of contact with the carpet surface. The farther the vacuum head sinks into the carpet, the greater the suction and difficulty in maneuvering the machine.

The ultra-soft fibers also require a gentler cleaning action so as to avoid unnecessary wear. Be aware that some vacuums have overly aggressive action which may damage the surface of your carpet.

What makes a vacuum a good fit for UltraTouch Satin carpet?

The following characteristics should be considered to help identify vacuum cleaners that work most effectively on these luxurious, plush carpets:

1. Adjustable height brush roll: A manual height adjustment allows the user to accurately set the height of the brushing action to the proper level for both better cleaning and mobility. Adjustable height on vacuum

2. Light weight: A lighter weight vacuum will exert less weight in hand, will not sink as deeply into the carpet’s surface, and will thus be easier to maneuver.

3. Adequate wheel size: A large enough wheel size will help the vacuuming head stay at the proper height and not sink into the face fibers.

4. Adjustable motor speed: An adjustable motor will often times lower the speed of the brush roll, allowing both easier operation as well as gentler on the carpet fibers.

5. Optional brush roll control: On loop products, it is recommended to disengage the brush roll action on vacuums with this feature to avoid excessive damage to the fibers. For ultra-high pile carpets, it may also be necessary to disengage the brush roll as the long fibers may entangle in the brush roll, causing damage to both the carpet and the vacuum.

Will I need to purchase a new vacuum for use on my carpet? Many vacuum cleaners perform well on UltraTouch Satin carpet, so it’s possible that you already own such a model. To verify that your vacuum will work well, test it in an inconspicuous area, such as a closet, or on a scrap piece left over from the installation. If the vacuum has any of the features mentioned above, use them as recommended and see if the machine moves easily across the carpet’s surface. Examine the test area carefully to determine if any abrasion of the fibers has occurred. If the vacuum can be maneuvered easily and no abrasive damage is seen, sprinkle some dry dirt or other small pieces of debris and see if they are efficiently removed by your vacuum.

Of course, a quality vacuum cleaner that works effectively on UltraTouch Satin carpet will only benefit you by extending the life of your carpet by keeping it looking newer, longer. Below is a list of recommended vacuum cleaners to fit any budget, and use of such cleaners is highly recommended:

$50 & Below

Bissell Powerforce 71Y7-WVac Panasonic MC-UG725_700
Dirt Devil Windtunnel UD70115
Eureka Airspeed AS5203A
Hoover Nano UH70120

$50 – $150

Hoover Windtunnel UH70120
Hoover Windtunnel Plus UH70205
Hoover Windtunnel UH5780-950
Hoover Whole House UH71214
Bissell Total Floors Pet 61C5W

$150 – $250

Hoover Windtunnel Max UH70600
Kenmore Progressive Canister 21514
Kenmore Progressive Canister 21614
Panasonic MC-CG917 Canister
Panasonic MC-UG725
Bissell Healthy Home Vacuum 16N5
Bissell Heavy Duty Vacuum 50C9, 93Z6
Bissell Lift-Off Multi Cyclonic Vacuum 89Q9, 18Z6
Bissell Total Floors Complete 52C2

$250 & Above

Oreck Magnesium LW100
Kenmore Progressive Canister 21714
Electrolux Precision EL8807A
Panasonic MC-UG727
Oreck Quest Pro Canister
Panasonic MC-UG729
Hoover Canister S3855
Panasonic MC-GG523
Oreck Magnesium RS LW100


UltraTouch Satin carpet is available only at CarpetsPlus COLORTILE stores. To find your local store, visit carpetspluscolortile.com and enter your zip code.


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